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UNITE Report By Jayden Walker's avatar

Calling women's sports "the small caps of sports" is the line worth sitting with. Misunderstood, under-followed, and every driver she names, sponsorship, media rights, attendance, merchandise, already rising. That's exactly how Ariel built 43 years of returns: buy the category everyone else ignores before the crowd shows up. The catch is her own fund takes $5M minimums and the deals don't come to you directly, so most people can see the thesis but can't act on it yet. What closes that gap first in your view, the 401k access she mentioned or lower fund minimums?

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